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The categories are defined to be easily manageable and patterned to industry standards.High level of social activity increases domain authority and ability to rank higher, helps search engines to find and index new content in real-time, provides indicators for content authenticity and reader's engagement.Sitemaps inform search engines about pages available for crawling.In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL.It is not recommended to use frames or iframes because they can cause problems for search engines.It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames).Also, the description is often displayed on search engine results and can indirectly affect page ranking.(en.wikipedia.org/wiki/Meta_element#The_description_attribute)The keywords attribute was utilized by search engines to provide more accurate search results.
It is also one of the ways to improve country specific SEO and performance.( element provides a short piece of text describing the document.The title is very important as it shows in the window title bars, bookmarks and search results. ( description attribute should provide a concise explanation of a Web page's content.Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant.Google doesn't use the "keywords" meta tag in web search ranking.